“The spectacle is not a collection of images; rather, it is a social relationship between people that is mediated by images. In a consumer society, social life is not about living, but about having; the spectacle uses the image to convey what people need and must have. 
Consequently, social life moves further, leaving a state of “having” and proceeding into a state of “appearing”; namely the appearance of the image.”

— Guy Debord "The Society of the Spectacle